Your Brand Story is Your Biggest Asset
If a reporter were to tell your brand story, what would they say? What vignettes would they include to illustrate what you do, how you do it, and why? Reaching the end of the article, how would a reader feel about your organization? Would they want to be connected to you? Would they want a family member to use your services?
Don’t wait for a reporter. Tell the story yourself.
The goal of marketing is for customers and employees to engage with your brand– not just to recognize your name or logo or tag line, but to experience the value of the brand that these represent. This happens (or fails to happen) each time a customer interacts with your organization onsite, by phone, via the internet, at a community presentation, or in any other way.
If you are interested in reading more about increasing brand engagement for your senior care organization, download this PDF.