Standardizing a Unique Experience
Sacred Heart Major Seminary
Sacred Heart’s Annual Gala is the one time during the year when supporters from around the southeast Michigan area can get together to celebrate what is being accomplished at the seminary and be motivated for what lies ahead in the coming year. Over the past four years, the event team at SHMS had a goal of lifting the quality of the event while standardizing production processes to achieve cost and resource goals. MOVE helped them make the shift to an event that year after year has made it “the best year yet.”
It’s a challenging task to be able to bring something new each year to a GALA event like ours while keeping the things people look forward to and not have the event become predictable. We worked together with the MOVE team to grow this ability. Our post-event surveys say we’ve been hitting the bullseye.
Art direction by Shannon Reincke and Mel Bice.
Photography and Art Direction by Jim Pinard. Illustration by Florian Nicollle.