The Library On-line
ProQuest is a leading academic publisher. Their executive team wanted to communicate a new understanding of how their academic customers could “expand their reach” in online academic research. We helped them brand their product, eBook Central, and set the stage for its successful launch.
It is a pleasure to work with MOVE because they get us. Their ability to creatively express the essence of eBook Central and its benefits to our various academic customers equipped us to launch a powerful campaign that has lifted the product’s sales and usage.