Groundspeed Analytics is a data analytics firm based in Ann Arbor, Michigan. The company combines engineering and data analysis expertise to optimize performance in the commercial insurance industry. Their use of machine learning produces results for their clients. As a fast-growing startup business, Groundspeed Analytics needed a recruitment video that would attract highly qualified applicants to apply.
MOVE worked with Groundspeed to create a video that would help the company achieve their hiring goals. Through a collaborative discovery process, MOVE conducted interviews with key staff for this video in order to express the strengths, vision, and culture of Groundspeed. Groundspeed Analytics is now including this video on their website for recruitment. In addition, MOVE has also created several shorter clips for use in Groundspeed’s advertising campaign.
Absolutely exceeded our expectations.