Driving into the Future Autonomously
As a global leader in seating technology, Faurecia continually brings first-to-market innovation to the automotive experience. It achieves this by studying market and consumer trends to anticipate what will appeal to consumers and then applies new technology in efficient and inviting ways. A high-impact, market-driven development is autonomous driving. Faurecia asked MOVE to create a concept book and a series of videos that would communicate the influence of key trends on shaping real-life autonomous solutions.
MOVE worked closely with our xWorks design team to craft the story, pique curiosity and pose poignant questions about autonomous implementation. Across the boards, with our executives and our customers, the videos opened up conversations about critical issues and reinforced in the minds of our customers the value of our design thinking to develop executable solutions.