Eat better. Feel better. Be better.

CoolCooker

As an innovative new kitchen appliance manufacturer, CoolCooker needed brand positioning to compete in a tough market. We worked with them to uncover the brand promise at the heart of their business, then built a website and a lead generation strategy to promote its distinctive refrigeration and cooking features and draw in potential buyers.

MOVE helped define our brand as a smart and healthy solution for busy people who want to eat home-cooked food but don’t have time to prepare a meal when they come home. Together we focused on our core benefit—convenience. MOVE helped express this on our website, and with the downloadable recipe books that draw attention to the benefits of the CoolCooker.

Brian Kennedy, Inventor CoolCooker

804 Phoenix Drive, Ann Arbor MI 48108 | call us at 734.973.0100

© 2017 MOVE COMMUNICATIONS. ALL RIGHTS RESERVED.

How? Through story.

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We believe you can shape the future for good by the stories you tell today. Because we believe in the power of your story to move hearts and minds.

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You are an inspiring brand. You can live the story of your Big Dream. The story of a better life for your team, of a greater good for others.

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