Eat better. Feel better. Be better.
As an innovative new kitchen appliance manufacturer, CoolCooker needed brand positioning to compete in a tough market. We worked with them to uncover the brand promise at the heart of their business, then built a website and a lead generation strategy to promote its distinctive refrigeration and cooking features and draw in potential buyers.
MOVE helped define our brand as a smart and healthy solution for busy people who want to eat home-cooked food but don’t have time to prepare a meal when they come home. Together we focused on our core benefit—convenience. MOVE helped express this on our website, and with the downloadable recipe books that draw attention to the benefits of the CoolCooker.