Eat better. Feel better. Be better.


As an innovative new kitchen appliance manufacturer, CoolCooker needed brand positioning to compete in a tough market. We worked with them to uncover the brand promise at the heart of their business, then built a website and a lead generation strategy to promote its distinctive refrigeration and cooking features and draw in potential buyers.

  • MOVE helped define our brand as a smart and healthy solution for busy people who want to eat home-cooked food but don’t have time to prepare a meal when they come home. Together we focused on our core benefit—convenience. MOVE helped express this on our website, and with the downloadable recipe books that draw attention to the benefits of the CoolCooker.

    Brian Kennedy, Inventor CoolCooker

804 Phoenix Drive, Ann Arbor MI 48108 | call us at 734.973.0100


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How? Through story.

Are you stuck? We can help you get in motion. Do you have an idea? We can help you bring it to life. Do you have a vision of how the world could be a better place? We can help you be an inspiring brand so that others join in.

We believe you can shape the future for good by the stories you tell today. Because we believe in the power of your story to move hearts and minds.

We stand with you convinced that each day you can live into your best story— no matter how formidable the obstacles, no matter how dense the fog, no matter how great the confusion around you.

You are an inspiring brand. You can live the story of your Big Dream. The story of a better life for your team, of a greater good for others.

Let’s #MOVEahead.

Let us help you MOVE ahead!
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