Discover Your Best Life
Beacon Hill at Eastgate
Beacon Hill at Eastgate delivers a distinctive senior living experience. Nestled in the Eastgate neighborhood of Grand Rapids, this continuing care retirement community features a welcoming atmosphere, rich culture and delicious cuisine. As part of an on-going growth strategy, Beacon Hill was seeking to broaden brand awareness in the Grand Rapids area and generate a more robust on-line presence to benefit those seeking services.
To help them accomplish these objectives, MOVE Communications first conducted a set of Discovery interviews with the leadership team to understand the organization’s core identity. Having aligned around insights from these discussions, MOVE developed a brand refresh that focused on the website and then took the new look and messaging into digital marketing.
Results have been strong in web visibility and traffic, inquiries and community tours.
We appreciate how MOVE really got to know us, helped clearly articulate our brand identity, and then expressed it in a fresh and creative manner. It's been a great foundation for helping us connect to potential new residents through our digital marketing.