Non-Profit March Madness
ArborWoman
MOVE worked with ArborWoman, a pregnancy medical center, to craft a brand refresh that included the brand story, overall look and feel, and applications in a digital campaign and event support. One of the stand-out events in which ArborWoman participated is an online, bracket-style fundraising tournament called Brackets for Good. Participating nonprofit organizations compete in philanthropic communities to “out-fundraise” their opponents and win a cash prize for first place. ArborWoman recruited MOVE to help it compete against 64 other local non-profits. Through this project we put together a promotional and email campaign that generated new revenue outside of ArborWoman’s standard revenue streams.





