Non-Profit March Madness
MOVE worked with ArborWoman, a pregnancy medical center, to craft a brand refresh that included the brand story, overall look and feel, and applications in a digital campaign and event support. One of the stand-out events in which ArborWoman participated is an online, bracket-style fundraising tournament called Brackets for Good. Participating nonprofit organizations compete in philanthropic communities to “out-fundraise” their opponents and win a cash prize for first place. ArborWoman recruited MOVE to help it compete against 64 other local non-profits. Through this project we put together a promotional and email campaign that generated new revenue outside of ArborWoman’s standard revenue streams.
We were hot on the court because of MOVE. They jumped in and created excitement about this beyond just providing marketing services. They hosted a fundraising event and stayed on top of details right down to the final buzzer. No one expected us to be competitive but we battled through to compete in the final round as one of the top two contenders! Great fun and great fundraising.