Luxury by Design
Adient needed a sales tool that would equip presenters to quickly tell the story of their new luxury demonstrator seat, while providing immediate access to compelling detail within the context of a busy auto show exhibit environment. In collaboration with our developer partner 42 Milligrams, we accomplished that and delivered a tablet presentation in English and Chinese for use in Detroit and Shanghai.
Equipping our team to communicate with one clear message while providing the flexibility to answer specific questions with compelling detail is always the challenge of an auto show environment. MOVE helped us generate a new technology application that really enhanced our sales process on the floor and in customer presentations afterwards.