Video in Social Media
I would like to start this blog as the one person who doesn’t know that video in social media is exploding. Okay, now that I have read this blog’s first sentence, there is now no one who doesn’t know that video is important!
There are all kinds of videos that you can produce and share online, but the key for social is “short.” Hook people with something in a few seconds, and they’ll stay with you longer by clicking through to something on your site. We coined a term for these short videos. We call them “Social Spots.”
While it’s true that social media is about people’s personal experience and curating things that they like to share with others, these channels are becoming the next version of the traditional major advertising networks—like ABC, CBS and NBC were back in the day—where commercials or TV spots showed up in between the program content. At this moment, advertising is now appearing as part of serving personalized content. Your firm should show up too.
The elements in Social Spots that will grab people are good writing, humor, strong graphics and human interest. Here are some quick view examples that give you the experience of Social Spots as developed for a number of different industries and purposes.
Groundspeed—recruitment
Groundspeed—graphic approach
#MoveAheadDetroit—community service
Beacon Hill at Eastgate—senior living
Airbnb—travel
Of course, your video wants to both create a positive brand impression and drive traffic. So you need to provide a way for the viewer to get in touch when the Social Spot piques a viewer’s interest. Make certain—whether you’re serving up the video on Facebook, Instagram, LinkedIn or Twitter—that after viewers have seen your Social Spot, they can click through to your website for a deeper dive into your brand.
Video in social media … Let us help you create something that will “rock their world” in seconds!
For more reading about video and social, see some good thoughts from folks across the pond. They are the ones who introduced us to the last short spot above. wyzowl.com
