WHAT IS YOUR BRAND STORY?
If a reporter were to tell the story of your company or organization, what would she say? What vignettes would she include to illustrate what you do, how you do it, and why you do it?
Don’t wait for a reporter. Tell the story yourself!
Stories define who we are–individually, as families, as organizations, as societies. They tell who we are and where we have been. They tell where we are headed, and they determine whether or not we will get there.
YOUR STORY MATTERS FOR BRAND ENGAGEMENT
Stories are the best way for people—employees and customers alike—to engage with your brand.
Our brains process stories differently from individual facts and statistics. We forget lists. We forget bullet points. But we remember stories. They create connections and emotions that mere facts often don’t. Your constituents are much more likely to remember you if you present your strengths in the form of stories.
THE BEST BRAND STORIES ARE HUMAN STORIES
The best brand stories are stories about people, about how your services, products, or staff have improved their lives.
So, choose a scene from your organization’s story that illustrates who you are and where you are headed. Then tell your story.
Tell it to your staff.
Tell it to prospective employees.
Tell it to customers.
Tell it to prospective customers.
Tell it to yourself.
Tell it to the world.
TELL IT!
Let MOVE Communications help you tell your story to increase your brand engagement. Contact us at dhart@movecommunications.com.
