How to Create Buyer Personas

To Better Serve Your Customers and Grow Your Senior Living Business

What Are Buyer Personas? Buyer personas are fictional, generalized representations of your ideal customers. Positive Personas, or “Personas for Pursuit,” help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

The strongest buyer personas are based on market research, as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on your business, you could have as few as one of two personas, or as many as 10 or 20.

Note: If you’re new to personas, start small! You can always develop more personas later if needed.

If you are interested in learning more about buyer personas and how to create them for your business, download this PDF.