Your Brand Story
Your Brand Story is Your Biggest Asset If a reporter were to tell your brand story, what would they say? What vignettes would they include to illustrate what you do, how you do it, and why? [...]
What Does “Time” Mean To You?
Celebrate Women’s History Month What Does “Time” Mean To You? Just over 74 years ago, 6 months before the end of World War II, I was born into a loving family who provided my every need … [...]
Celebrating Women’s History Month
Celebrating Women’s History Month If you didn’t already know, March is Women’s History Month! Congress declared the first Women’s History Month in 1987 after several years of having a [...]
The Power of an Instagram Story
When Instagram Stories first came on the scene, I was hesitant to accept the new feature. Instagram’s new “story” feature, announced in 2016, mimicked Snapchat’s story feature almost perfectly. [...]
Black History Month
We’ve just completed Black History Month. Originally created in 1926 by historian Carter G. Woodson as a week to celebrate black history, it became the nationally observed Black History Month in [...]
We Believe In Momentum
WE BELIEVE IN MOMENTUM In two previous entries I spoke about the equation pictured above: E + N = M. Emotion plus numbers equals momentum. As a brand, you need to first connect with your audience [...]
Telling Your Story on Social Media
Social networks are key to audience engagement and authentic brand storytelling. You’re sold on social, but you have just one problem: you don’t know where to start. You have a strong brand and a [...]
How Brand Storytelling Helps You Connect to Your Audience
Four examples of powerful brand storytelling to inspire your marketing. How many advertisements do we watch each day? How many of them do we remember? Most of us encounter dozens of [...]
