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The Power of an Instagram Story

When Instagram Stories first came on the scene, I was hesitant to accept the new feature. Instagram’s new “story” feature, announced in 2016, mimicked Snapchat’s story feature almost perfectly. [...]

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Is Instagram the perfect place

Instagram teases the appetite Are you a café? A clothing boutique? A craft studio? With over 16 billion photos uploaded since its launch, any business with a strong visual element should be all [...]

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Build Influence in LinkedIn

LinkedIn is you at your professional best. It’s the best place to be (after maybe Twitter) if you are looking to build influence in the business world among other business professionals. When [...]

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Succeed on Twitter

Twitter Success It takes a certain personality to succeed on Twitter. With more than 350,000 tweets a minute, Twitter is the most active, fast-paced social media channel. It requires someone with [...]

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Brand through social media

Are you social? Build an audience for your brand through social media   Your company needs social media With social media, your consumer base has become more accessible than ever before, but [...]

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Authenticity in Social Media

Let’s Be Real: The Power of Authenticity in Social Media One of the clear benefits of social media as a marketing tool is its ability to be “social.” Unlike other marketing channels, it allows [...]

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We believe in NUMBERS

Because your numbers tell a story In our last blog, we stated that WE BELIEVE IN EMOTION. The best marketing connects emotionally…inside the heart of your customer…to motivate them to take an [...]

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Telling Your Story on Social Media

Social networks are key to audience engagement and authentic brand storytelling. You’re sold on social, but you have just one problem: you don’t know where to start. You have a strong brand and a [...]

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Social Media Marketing To-Do Checklist

How to stay on top of your social media channels using our social media checklist. Any social media manager will tell you that this job requires you to wear a lot of hats. Not only do you have to [...]

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Do you need to be on every social media platform?

Interested in launching a social media channel for your business? Here’s how to make the right choice. Go to your website. Do you have social media icons listed anywhere on your home page? [...]

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