Brand through social media

Are you social? Build an audience for your brand through social media   Your company needs social media. With social media, your consumer base has become more accessible than ever before, [...]


Authenticity in Social Media

Let’s Be Real: The Power of Authenticity in Social Media One of the clear benefits of social media as a marketing tool is its ability to be “social.” Unlike other marketing channels, it allows [...]


We believe in NUMBERS

Because your numbers tell a story In our last blog, we stated that WE BELIEVE IN EMOTION. The best marketing connects emotionally…inside the heart of your customer…to motivate them to take an [...]


Telling Your Story on Social Media

Social networks are key to audience engagement and authentic brand storytelling. You’re sold on social, but you have just one problem: you don’t know where to start. You have a strong brand and a [...]


Social Media Marketing To-Do Checklist

How to stay on top of your social media channels using our social media checklist. Any social media manager will tell you that this job requires you to wear a lot of hats. Not only do you have to [...]


Do you need to be on every social media platform?

Interested in launching a social media channel for your business? Here’s how to make the right choice. Go to your website. Do you have social media icons listed anywhere on your home page? [...]


Making Sense of Your Social Media Metrics

WHICH NUMBERS MATTER ON SOCIAL MEDIA? Social media is full of metrics: How many impressions did your advertisement have? How many likes, shares, retweets, and faves did your post generate? How [...]


What It Takes to Be a Social Media Manager

The position of social media manager is a relatively new one. Most people don’t realize the amount of time and effort invested to develop what appears on their newsfeeds or Twitter streams. There [...]


Finding Your Fit

So many companies have jumped on the social media bandwagon after realizing that social media is one of the most effective ways to communicate and engage with your target audience, or as our [...]


Breaking Down the Metrics

For a long time, marketing and advertising have been, in large part, a guessing game.  But with online technology advances, your marketing has the ability to become much more targeted and [...]

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