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7 Marketing Insights from LeadingAge Michigan

THE POWER OF PURPOSE: ADVANCING SENIOR CARE THROUGH KNOWLEDGE AND ADVOCACY Do you know who your state representative and senator are—not federal, but state? Do you know how many votes it takes in [...]

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Senior Care 2016: Innovation and Commitment

LOOKING TOWARD THE FUTURE OF SENIOR CARE MARKETING As MOVE Communications looks back at the past year, one event that stood out for us was LeadingAge’s Annual Meeting and Expo in Indianapolis [...]

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Becoming an Authority on Senior Care Treatment

STAYING ON TOP OF DEVELOPING TREATMENTS CAN HELP DIFFERENTIATE YOUR SENIOR CARE ORGANIZATION. Some of us at MOVE recently attended the Leading Age conference for senior care organizations. One of [...]

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Sanjay Gupta on Senior Care and Living Longer

SENIOR CARE STORYTELLING LESSONS FROM LEADINGAGE 2016 A 75-year-old man visits his doctor. After giving the man a physical and running a series of tests, the doctor declares the man healthy. [...]

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Senior Care Branding—Which Stories Can You Tell?

BRAND ENGAGEMENT THROUGH STORIES The goal of marketing is for customers and employees to engage with your brand—not just to recognize your name or logo or tag line, but to experience the value of [...]

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Telling Your Senior Care Brand Story

WHAT IS YOUR BRAND STORY? If a reporter were to tell the story of your company or organization, what would she say? What vignettes would she include to illustrate what you do, how you do it, and [...]

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Boost Brand Engagement by Leveraging Customer Personas

Achieving high quality service requires knowing your customer. Only then can you structure your organization to serve effectively. Developing Customer Personas helps not only focus your service [...]

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Brand Advantage for Your Senior Care Organization

Superior senior care organizations have bold aspirations. As you seek to meet many of the physical and emotional needs of a diverse and growing senior population, you aim for: Congruence between [...]

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How Culture Drives Brand in Senior Care

Brand is driven by culture, content, and connections. Let’s begin today with culture: How does your Brand get expressed in your culture? Culture is really about how you treat people within the [...]