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How to Create Buyer Personas

How to Create Buyer Personas To Better Serve Your Customers and Grow Your Senior Living Business What Are Buyer Personas? Buyer personas are fictional, generalized representations of your ideal [...]

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An Introduction to Google Analytics

An Introduction to Google Analytics Why Knowing the Numbers Is so Important in Business Before we give you an introduction to Google Analytics, let’s talk numbers. In marketing, to measure [...]

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Turns Out, People Do Read Copy

How to craft great copy that gets read and compels action Turns Out, People Do Read Copy I’d like to start by giving all my fellow copywriters a fist bump; because, as it turns out, we now know [...]

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The Effectiveness of Eblasts

The Effectiveness of Eblasts How to Create Marketing Emails That Get Opened and Prompt Action An email marketing blast (or eblast for short) is an inexpensive way to market your product or [...]

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Video Marketing: Seeing (and Hearing?) is Believing!

Video Marketing: Seeing (and Hearing?) is Believing! Why Video? Video blogging is getting a lot of hype these days. You can almost hear it shouted from the rooftops: Video is the Most Important [...]

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Activate Your Referral Network

Activate Your Referral Network Ultimately, to succeed in your marketing, you want to do three things: GROW AWARENESS of your Brand, ACTIVATE REFERRALS, and INCREASE NEW LEADS. What follows are [...]

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Marketing with Foresight

Marketing with Foresight Now, Next and Future Yesterday, I had a Gretzky “Go where the puck is going, not where it’s been” moment. Ok…yes, this quote is overused and there was only one Gretzky [...]

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Avoiding the Proofreading Woes

Does your writing need a second set of eyes? Do you make grammatical mistakes that you read over and over but don’t “see”? Does your writing need a second set of eyes? Do you [...]

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Authenticity in Social Media

Let’s Be Real: The Power of Authenticity in Social Media One of the clear benefits of social media as a marketing tool is its ability to be “social.” Unlike other marketing channels, it allows [...]

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Know Your Digital Dashboard

Know Your Digital Dashboard Steering Your Marketing Spend With Data In your marketing efforts, the endgame is attracting and retaining loyal customers. In your marketing mix, your online [...]

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