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Authenticity in Social Media

Let’s Be Real: The Power of Authenticity in Social Media One of the clear benefits of social media as a marketing tool is its ability to be “social.” Unlike other marketing channels, it allows [...]

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Know Your Digital Dashboard

Know Your Digital Dashboard Steering Your Marketing Spend With Data In your marketing efforts, the endgame is attracting and retaining loyal customers. In your marketing mix, your online [...]

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We Believe In Momentum

WE BELIEVE IN MOMENTUM In two previous entries I spoke about the equation pictured above: E + N = M. Emotion plus numbers equals momentum. As a brand, you need to first connect with your audience [...]

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Market the Dream But Consider New Means

Many of you may know Derek Sivers as the founder of CD Baby. MOVE connected with Derek when we viewed his TED Talk on How To Start a Movement. We were inspired about the idea of bringing together [...]

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Combining Traditional and Online Marketing Efforts

Traditional and Online Marketing aren’t mutually exclusive. Here’s how you can help them work together. Digital marketing is all the rage these days, but if that leads you to conclude that [...]

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7 Marketing Insights from LeadingAge Michigan

THE POWER OF PURPOSE: ADVANCING SENIOR CARE THROUGH KNOWLEDGE AND ADVOCACY Do you know who your state representative and senator are—not federal, but state? Do you know how many votes it takes in [...]

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The Power of Story

I heard a great story recently. Many of you may have heard it already if you love the outdoors. It’s about REI. Their point of view as a company is that a life well spent is a life spent [...]

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Becoming an Authority on Senior Care Treatment

STAYING ON TOP OF DEVELOPING TREATMENTS CAN HELP DIFFERENTIATE YOUR SENIOR CARE ORGANIZATION. Some of us at MOVE recently attended the Leading Age conference for senior care organizations. One of [...]

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Run a Brilliant Podcast Ad, Part II: Mystery Show and Kind Snacks

HOW TO MAKE AN ADVERTISEMENT INTO A PODCAST FEATURE My brother recently introduced me to a new podcast, Mystery Show, which, if you haven’t listened it it already, you should. The premise is [...]

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Why Social Media Is Different from Traditional Advertising (Hint: It’s All About That Base.)

BUILDING A FAN BASE FOR YOUR BRAND ON SOCIAL MEDIA For decades, traditional advertising appeared as an interruption to daily life. Television and radio, billboards and magazine inserts were all [...]

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