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Combining Traditional and Online Marketing Efforts

Traditional and Online Marketing aren’t mutually exclusive. Here’s how you can help them work together. Digital marketing is all the rage these days, but if that leads you to conclude that [...]

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Making Sense of Your Social Media Metrics

WHICH NUMBERS MATTER ON SOCIAL MEDIA? Social media is full of metrics: How many impressions did your advertisement have? How many likes, shares, retweets, and faves did your post generate? How [...]

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My Mother’s Top 5 Content Marketing Formats

If you’re familiar with content marketing, you know it’s a valuable way both to serve your community and to reach potential customers. But how does a content marketer actually disseminate [...]

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What It Takes to Be a Social Media Manager

The position of social media manager is a relatively new one. Most people don’t realize the amount of time and effort invested to develop what appears on their newsfeeds or Twitter streams. There [...]

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Finding Your Fit

So many companies have jumped on the social media bandwagon after realizing that social media is one of the most effective ways to communicate and engage with your target audience, or as our [...]

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How to Create Your Social Media Strategy (With a Template)

Social media is one of the strongest marketing tools available, but very few know how to harness its power. There are a lot of myths and misconceptions circulating about social media (see our [...]

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Tips for Posting Great Food Pics (And Marketing Your Food Business)

Instagram is notoriously the brunt of jokes about selfies and food pics. A few years ago, you would have been on the receiving end of a host of judgmental looks for taking a picture of your food [...]

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Tips from the Top 5 Brands on Instagram

Since its launch in 2010, Instagram has quickly grown to be one of the most relevant social media platforms. Differing from other social networks, Instagram allows for quickly digestible content [...]

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Committing to Content

You hear it almost as often as you hear about everyone’s New Years Resolutions: “Content is King.” When content marketing first started to come into its own, all of the thought leaders were [...]

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What to Blog About When You Don’t Know What to Blog About

This is a blog about what to blog about when you don’t know what to blog about. Did I lose you? Let’s back up. Blogs are supposed to be an outlet for your thoughts and tips, right? It’s true that [...]

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