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Touching Your Soul

Touching your soul On August 16, 2018 Aretha Franklin, lovingly recognized as the “Queen of Soul,” passed from this earth. She was a Detroiter, a musical icon. She grew up in, and helped shape, [...]

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A2 and The D

MOVE Communications is doing something different to bring together Ann Arbor and Detroit. I grew up in Detroit and went to grad school in Ann Arbor at U of M. That’s where I met my wife, Carol, [...]

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Cause Marketing: the Difference Maker

Brands are increasingly trying to tie themselves to socially conscious movements in order to do good and do good for their brand. Socially conscious brands like Toms (a brand that donates one [...]

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Marketing for the Social Good

This weekend I had the chance to watch the documentary, I’ll Be Me, for the second time. I’ll Be Me is the story of Glen Campbell’s final tour following the announcement that he was diagnosed [...]