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How to Create Buyer Personas

How to Create Buyer Personas To Better Serve Your Customers and Grow Your Senior Living Business What Are Buyer Personas? Buyer personas are fictional, generalized representations of your ideal [...]

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The Buyer Journey, Part IV: Pre-Awareness

BUYER PERSONA MARLENE: Marlene is a 75-year-old widow, with good cognition and memory, but declining physical health. She has accepted her daughter and son-in-law’s invitation to move in with [...]

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The Buyer Journey, Part III: Decision

BUYER PERSONA MARLENE:  Marlene is a 75-year-old widow, with good cognition and memory, but declining physical health. She has accepted her daughter and son-in-law’s invitation to move in with [...]

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The Buyer Journey, Part II: Consideration

Every purchase decision involves three phases: Awareness of a need, Consideration of possible solutions, and the Decision to purchase a particular solution. In our December 22, 2015 post, we [...]

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The Buyer Journey, Part I: Awareness

So, using our free eBook, “How to Create Buyer Personas to Better Serve Your Customers and Grow Your Senior Living Business,” you have already created several Personas to capsulize [...]