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We Believe In Emotion – Audio Blog

We believe in emotion Move the heart, and the mind will follow. Play the audio clip below to listen to Don Hart, President of MOVE communications, as he gives you an overview on emotional [...]

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Investing in Your Brand as an Asset

Investing in Your Brand as an Asset Are you measuring the value of your brand as an asset? Find out more about “goodwill value” and how you can market yours. Play the audio clip below to listen [...]

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Brand Campaign

The Power of a Brand Campaign At MOVE, we are predisposed to action. We believe that doing some form of marketing far outweighs doing nothing at all. While it’s good to set a strategy, we don’t [...]

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How Brand Storytelling Helps You Connect to Your Audience

Four examples of powerful brand storytelling to inspire your marketing. How many advertisements do we watch each day? How many of them do we remember? Most of us encounter dozens of [...]

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How To Create Brand Ambassadors

It’s one thing for someone to “buy generic” and feel happy they got a good price. There’s no personal connection to the product. And they could go “shop generic” anywhere and there wouldn’t be [...]

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5 Tips for Developing a Versatile Brand Logo

How to create an attractive and meaningful logo for your company that will last. We’ve already talked about how your brand is more than your logo. But logos are a significant and meaningful way [...]

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What Your Brand Relaunch Says About Your Company

If your old brand look is letting you down, it’s time for a fresh start. If you ask a group of people, “What is a brand?”, many will say something along the lines of “a company logo.” It’s the [...]

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The Power of Words

We hear a lot these days about how we are an image-driven society. Selfies on Facebook, pins on Pinterest, YouTube videos. There’s no question that visuals have attraction. And yes, a picture can [...]

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The Power of Story

I heard a great story recently. Many of you may have heard it already if you love the outdoors. It’s about REI. Their point of view as a company is that a life well spent is a life spent [...]

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Sanjay Gupta on Senior Care and Living Longer

SENIOR CARE STORYTELLING LESSONS FROM LEADINGAGE 2016 A 75-year-old man visits his doctor. After giving the man a physical and running a series of tests, the doctor declares the man healthy. [...]

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