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Your Brand Style Guide

Build Your Brand with a Mighty Little Tool… Your Brand Style Guide You may have heard it referred to as a design guide, brand standards, brand identity guide, graphic standard guide, or [...]

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What A Brand Believes, It Becomes

What A Brand Believes, It Becomes The beliefs of an organization are foundational to both its culture and the wellbeing of its brand(s). In this blog our colleague, Chris Grindem, Executive [...]

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The Power of Communicating Your Brand Belief

The Power of Communicating Your Brand Belief What do we mean by “your core brand belief”? It’s that specific conviction about how the world should be better that motivated you to start your [...]

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We Believe In Emotion – Audio Blog

We believe in emotion Move the heart, and the mind will follow. Play the audio clip below to listen to Don Hart, President of MOVE communications, as he gives you an overview on emotional [...]

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Investing in Your Brand as an Asset

Investing in Your Brand as an Asset Are you measuring the value of your brand as an asset? Find out more about “goodwill value” and how you can market yours. Play the audio clip below to listen [...]

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Brand Campaign

The Power of a Brand Campaign At MOVE, we are predisposed to action. We believe that doing some form of marketing far outweighs doing nothing at all. While it’s good to set a strategy, we don’t [...]

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How Brand Storytelling Helps You Connect to Your Audience

Four examples of powerful brand storytelling to inspire your marketing. How many advertisements do we watch each day? How many of them do we remember? Most of us encounter dozens of [...]

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How To Create Brand Ambassadors

It’s one thing for someone to “buy generic” and feel happy they got a good price. There’s no personal connection to the product. And they could go “shop generic” anywhere and there wouldn’t be [...]

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5 Tips for Developing a Versatile Brand Logo

How to create an attractive and meaningful logo for your company that will last. We’ve already talked about how your brand is more than your logo. But logos are a significant and meaningful way [...]

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What Your Brand Relaunch Says About Your Company

If your old brand look is letting you down, it’s time for a fresh start. If you ask a group of people, “What is a brand?”, many will say something along the lines of “a company logo.” It’s the [...]

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