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How to Create Buyer Personas

How to Create Buyer Personas To Better Serve Your Customers and Grow Your Senior Living Business What Are Buyer Personas? Buyer personas are fictional, generalized representations of your ideal [...]

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What’s Trending in Digital Advertising

What’s Trending in Digital Advertising Welcome Gen Z To understand what’s going to be trending in digital advertising, we need to look toward the upcoming generation. Very soon, our largest [...]

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Turns Out, People Do Read Copy

How to craft great copy that gets read and compels action Turns Out, People Do Read Copy I’d like to start by giving all my fellow copywriters a fist bump; because, as it turns out, we now know [...]

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Getting Started with Google Ads

Getting Started with Google Ads If you have never before used Google Ads, figuring out where to start can be a daunting task. It is important to first understand what the service has to offer, [...]

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Tips for Getting Published in Your Industry’s Trade Magazines

5 Tips for Getting Published in Your Industry’s Trade Magazines For companies that are looking to grow their business or improve their overall brand image, having materials published in your [...]

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Git Along Little Dogies

Git Along Little Dogies Bringing in the herd through advertising Play the audio clip below to listen to Don Hart, President of MOVE communications, as he gives you an overview on digital [...]