In Branding


Your marketing materials tell a story about your organization. Does your organization live that story?

Marna has just moved into a newly refurbished apartment in at SCF Senior Care Facility. On her second day, she notices a large puddle of water on the bathroom floor between the toilet and shower, and calls building services. Within 5 minutes, an engineer has arrived to investigate.

Steve is cheerful and polite. He checks out the toilet—no problems there—and then discovers that the new shower door wasn’t hung properly. Water easily splashes around the door frame and onto the floor.

In another 5 minutes, he has adjusted the door so it hangs square and blocks splashed water. Marna thanks him for coming so quickly. “We have 5 engineers on staff,” explains Steve. “If it were a weekend, you might have had to wait a little longer, but usually we’re able to take care of things right away.”


Marna has cheerfully told this story to both family and friends. Her experience speaks volumes about SCF’s care for its residents. Their response was immediate. The solution was quick. The repair rep was kind. The building supervisor even stopped by later to make sure everything was OK.


Does your facility have a story like this to tell? If so, tell it! If not, start reshaping your organization’s internal narrative (including your policies and practices) so you do have stories like this to tell.

Stories are how customers engage with your brand. The stories you tell about yourself set their expectations—and the expectations of your staff. The stories they tell about you confirm or refute your brand claims.

Your brand engagement is effective only when your customer experience matches the story you tell.

Tell it!

Live it!

Tell it again!

Have questions about how to increase your brand engagement through storytelling? We’re ready to help. Contact us at

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Senior Care Branding: Which stories can you tell?Wall of senior residents with staff members.
How? Through story.

Are you stuck? We can help you get in motion. Do you have an idea? We can help you bring it to life. Do you have a vision of how the world could be a better place? We can help you be an inspiring brand so that others join in.

We believe you can shape the future for good by the stories you tell today. Because we believe in the power of your story to move hearts and minds.

We stand with you convinced that each day you can live into your best story— no matter how formidable the obstacles, no matter how dense the fog, no matter how great the confusion around you.

You are an inspiring brand. You can live the story of your Big Dream. The story of a better life for your team, of a greater good for others.

Let’s #MOVEahead.

Let us help you MOVE ahead!
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