TELLY AWARDS & GALAS 2020. What a year it was for everyone. The global pandemic brought about many challenges to the workplace, including the normal rhythm of events in the year. This was [...]

Making the Shift from In-Person to Virtual Events How a quick pivot evolved into an exceptional digital live event The Event Must Go on The world loves live events. More specifically, the [...]

How Dream Teamwork Landed a Telly Award Win Turning a creative vision into measurable success   You get out what you put in Most people don’t realize what goes into the making of a [...]

Digital Marketing in a COVID-19 World How reassurance helps consumer retention   The end of the world as we knew it America was surging along with continued post-recession economic expansion [...]

The Resurgence of Print: The surprisingly high value of print in the digital era   Print’s back and it’s better than ever before About a decade ago, companies across the globe began [...]

Keep the Cash and Communication Flowing All of us in business know the adage, “Cash is King.” It means that a healthy business must not only close sales, complete work, and have strong [...]

Turning the Corner In the midst of the current pandemic crisis, most of us feel both anxiety and sorrow because of the tragic fall-out. We wonder what will happen next…how we will cope…what is [...]

3M in Full Motion We can be too…in other ways   I watched an interview with Chairman & CEO of 3M, Mike Roman, held on CNBC1 recently and followed up by reviewing articles by Bloomberg [...]

Our Brother Has Fallen Marlowe Stoudamire died of complications from the Coronavirus on Tuesday, March 24.   Stop.   But it won’t…stop. This tragedy keeps whirring in my heart and mind—trying to [...]

How to Create Buyer Personas To Better Serve Your Customers and Grow Your Senior Living Business What Are Buyer Personas? Buyer personas are fictional, generalized representations of your ideal [...]