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How to Create Buyer Personas

How to Create Buyer Personas To Better Serve Your Customers and Grow Your Senior Living Business What Are Buyer Personas? Buyer personas are fictional, generalized representations of your ideal [...]

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Your Brand Story

Your Brand Story is Your Biggest Asset If a reporter were to tell your brand story, what would they say? What vignettes would they include to illustrate what you do, how you do it, and why? [...]

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An Introduction to Google Analytics

An Introduction to Google Analytics Why Knowing the Numbers Is so Important in Business Before we give you an introduction to Google Analytics, let’s talk numbers. In marketing, to measure [...]

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Getting Started with Google Ads

Getting Started with Google Ads If you have never before used Google Ads, figuring out where to start can be a daunting task. It is important to first understand what the service has to offer, [...]

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Women in the Workplace

Celebrating Women’s History Month Women in the Workplace If you didn’t already know, March is Women’s History Month. In working for a marketing communications firm, I have a unique [...]

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What Does “Time” Mean To You?

Celebrate Women’s History Month What Does “Time” Mean To You? Just over 74 years ago, 6 months before the end of World War II, I was born into a loving family who provided my every need … [...]

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Celebrating Women’s History Month

Celebrating Women’s History Month If you didn’t already know, March is Women’s History Month! Congress declared the first Women’s History Month in 1987 after several years of having a [...]

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Your Brand Style Guide

Build Your Brand with a Mighty Little Tool… Your Brand Style Guide You may have heard it referred to as a design guide, brand standards, brand identity guide, graphic standard guide, or [...]

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What A Brand Believes, It Becomes

What A Brand Believes, It Becomes The beliefs of an organization are foundational to both its culture and the wellbeing of its brand(s). In this blog our colleague, Chris Grindem, Executive [...]

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Avoiding the Proofreading Woes

Does your writing need a second set of eyes? Do you make grammatical mistakes that you read over and over but don’t “see”? Does your writing need a second set of eyes? Do you [...]

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