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What It Takes to Be a Social Media Manager

The position of social media manager is a relatively new one. Most people don’t realize the amount of time and effort invested to develop what appears on their newsfeeds or Twitter streams. There [...]

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Finding Your Fit

So many companies have jumped on the social media bandwagon after realizing that social media is one of the most effective ways to communicate and engage with your target audience, or as our [...]

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Breaking Down the Metrics

For a long time, marketing and advertising have been, in large part, a guessing game.  But with online technology advances, your marketing has the ability to become much more targeted and [...]

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How to Create Your Social Media Strategy (With a Template)

Social media is one of the strongest marketing tools available, but very few know how to harness its power. There are a lot of myths and misconceptions circulating about social media (see our [...]

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Tips for Posting Great Food Pics (And Marketing Your Food Business)

Instagram is notoriously the brunt of jokes about selfies and food pics. A few years ago, you would have been on the receiving end of a host of judgmental looks for taking a picture of your food [...]

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Three Social Media Myths: Busted

If you’re in business, you likely have come to understand the importance of having a social media presence. Companies fall into a wide spectrum of social media proficiency; some brands are [...]

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Cause Marketing: the Difference Maker

Brands are increasingly trying to tie themselves to socially conscious movements in order to do good and do good for their brand. Socially conscious brands like Toms (a brand that donates one [...]

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Tips from the Top 5 Brands on Instagram

Since its launch in 2010, Instagram has quickly grown to be one of the most relevant social media platforms. Differing from other social networks, Instagram allows for quickly digestible content [...]

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Event Marketing: Top 5 Trends

When you think about standout marketing, likely the first thing that pops into your mind this time of year are the Super Bowl ads. Many are still getting major playtime, but the ads wouldn’t have [...]

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Committing to Content

You hear it almost as often as you hear about everyone’s New Years Resolutions: “Content is King.” When content marketing first started to come into its own, all of the thought leaders were [...]

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