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How Brand Storytelling Helps You Connect to Your Audience

Four examples of powerful brand storytelling to inspire your marketing. How many advertisements do we watch each day? How many of them do we remember? Most of us encounter dozens of [...]

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Combining Traditional and Online Marketing Efforts

Traditional and Online Marketing aren’t mutually exclusive. Here’s how you can help them work together. Digital marketing is all the rage these days, but if that leads you to conclude that [...]

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Social Media Marketing To-Do Checklist

How to stay on top of your social media channels using our social media checklist. Any social media manager will tell you that this job requires you to wear a lot of hats. Not only do you have to [...]

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Do you need to be on every social media platform?

Interested in launching a social media channel for your business? Here’s how to make the right choice. Go to your website. Do you have social media icons listed anywhere on your home page? [...]

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5 Tips for Developing a Versatile Brand Logo

How to create an attractive and meaningful logo for your company that will last. We’ve already talked about how your brand is more than your logo. But logos are a significant and meaningful way [...]

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What Your Brand Relaunch Says About Your Company

If your old brand look is letting you down, it’s time for a fresh start. If you ask a group of people, “What is a brand?”, many will say something along the lines of “a company logo.” It’s the [...]

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What Is Your Brand, Anyway?

BRANDING IS MORE THAN JUST A LOGO. We talk a lot about branding: brand awareness, brand reputation, brand storytelling… But what is a brand to begin with? A logo? A product? A font set and some [...]

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Run a Brilliant Podcast Ad, Part II: Mystery Show and Kind Snacks

HOW TO MAKE AN ADVERTISEMENT INTO A PODCAST FEATURE My brother recently introduced me to a new podcast, Mystery Show, which, if you haven’t listened it it already, you should. The premise is [...]

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Making Sense of Your Social Media Metrics

WHICH NUMBERS MATTER ON SOCIAL MEDIA? Social media is full of metrics: How many impressions did your advertisement have? How many likes, shares, retweets, and faves did your post generate? How [...]

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Why Social Media Is Different from Traditional Advertising (Hint: It’s All About That Base.)

BUILDING A FAN BASE FOR YOUR BRAND ON SOCIAL MEDIA For decades, traditional advertising appeared as an interruption to daily life. Television and radio, billboards and magazine inserts were all [...]

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