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What’s Trending in Digital Advertising

What’s Trending in Digital Advertising Welcome Gen Z To understand what’s going to be trending in digital advertising, we need to look toward the upcoming generation. Very soon, our largest [...]

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Turns Out, People Do Read Copy

How to craft great copy that gets read and compels action Turns Out, People Do Read Copy I’d like to start by giving all my fellow copywriters a fist bump; because, as it turns out, we now know [...]

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The Effectiveness of Eblasts

The Effectiveness of Eblasts How to Create Marketing Emails That Get Opened and Prompt Action An email marketing blast (or eblast for short) is an inexpensive way to market your product or [...]

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Writing for SEO

Are You Optimized? How to utilize keywords when writing for SEO to increase your online presence. What exactly is SEO? Search Engine Optimization, a.k.a. SEO, is the process of improving a [...]