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How Dream Teamwork Landed a Telly Award Win Turning a creative vision into measurable success   You get out what you put in Most people don’t realize what goes into the making of a [...]

Digital Marketing in a COVID-19 World How reassurance helps consumer retention   The end of the world as we knew it America was surging along with continued post-recession economic expansion [...]

The Resurgence of Print: The surprisingly high value of print in the digital era   Print’s back and it’s better than ever before About a decade ago, companies across the globe began [...]

What’s Trending in Digital Advertising Welcome Gen Z To understand what’s going to be trending in digital advertising, we need to look toward the upcoming generation. Very soon, our largest [...]

How to craft great copy that gets read and compels action Turns Out, People Do Read Copy I’d like to start by giving all my fellow copywriters a fist bump; because, as it turns out, we now know [...]

The Effectiveness of Eblasts How to Create Marketing Emails That Get Opened and Prompt Action An email marketing blast (or eblast for short) is an inexpensive way to market your product or [...]

Are You Optimized? How to utilize keywords when writing for SEO to increase your online presence. What exactly is SEO? Search Engine Optimization, a.k.a. SEO, is the process of improving a [...]