0

The Power of an Instagram Story

When Instagram Stories first came on the scene, I was hesitant to accept the new feature. Instagram’s new “story” feature, announced in 2016, mimicked Snapchat’s story feature almost perfectly. [...]

0

Authenticity in Social Media

Let’s Be Real: The Power of Authenticity in Social Media One of the clear benefits of social media as a marketing tool is its ability to be “social.” Unlike other marketing channels, it allows [...]