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The Power of Communicating Your Brand Belief

The Power of Communicating Your Brand Belief What do we mean by “your core brand belief”? It’s that specific conviction about how the world should be better that motivated you to start your [...]

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Git Along Little Dogies

Git Along Little Dogies Bringing in the herd through advertising Play the audio clip below to listen to Don Hart, President of MOVE communications, as he gives you an overview on digital [...]

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We Believe In Emotion – Audio Blog

We believe in emotion Move the heart, and the mind will follow. Play the audio clip below to listen to Don Hart, President of MOVE communications, as he gives you an overview on emotional [...]

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Investing in Your Brand as an Asset

Investing in Your Brand as an Asset Are you measuring the value of your brand as an asset? Find out more about “goodwill value” and how you can market yours. Play the audio clip below to listen [...]

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Brand Campaign

The Power of a Brand Campaign At MOVE, we are predisposed to action. We believe that doing some form of marketing far outweighs doing nothing at all. While it’s good to set a strategy, we don’t [...]

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The Bob Ufer Story

TOUCHDOWNNN MEECHIGAN! Football’s Valhalla: The Bob Ufer Story Part of our mission at MOVE Communications is to enrich the human community through our work in communications. There’s a figure in [...]

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Know Your Digital Dashboard

Know Your Digital Dashboard Steering Your Marketing Spend With Data In your marketing efforts, the endgame is attracting and retaining loyal customers. In your marketing mix, your online [...]

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Touching Your Soul

Touching your soul On August 16, 2018 Aretha Franklin, lovingly recognized as the “Queen of Soul,” passed from this earth. She was a Detroiter, a musical icon. She grew up in, and helped shape, [...]

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Shaping Your Best Event Ever

Shaping “Your Best Event Ever“ Think for a moment about your Best Event Ever—the best birthday party, the best concert, the best wedding ceremony. Or at work—the best office party, the best [...]

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We Believe In Momentum

WE BELIEVE IN MOMENTUM In two previous entries I spoke about the equation pictured above: E + N = M. Emotion plus numbers equals momentum. As a brand, you need to first connect with your audience [...]

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