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How to Create Buyer Personas

How to Create Buyer Personas To Better Serve Your Customers and Grow Your Senior Living Business What Are Buyer Personas? Buyer personas are fictional, generalized representations of your ideal [...]

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Your Brand Story

Your Brand Story is Your Biggest Asset If a reporter were to tell your brand story, what would they say? What vignettes would they include to illustrate what you do, how you do it, and why? [...]