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Turns Out, People Do Read Copy

How to craft great copy that gets read and compels action Turns Out, People Do Read Copy I’d like to start by giving all my fellow copywriters a fist bump; because, as it turns out, we now know [...]

how do you create a great live event

THE QUESTION IS…HOW DO YOU CREATE A GREAT LIVE EVENT? SLAM DUNK YOUR NEXT LIVE EVENT Everyone loves to go to a great event. But how do you create a great live event? Something that’s fun, [...]

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Getting Started with Google Ads

Getting Started with Google Ads If you have never before used Google Ads, figuring out where to start can be a daunting task. It is important to first understand what the service has to offer, [...]

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The Effectiveness of Eblasts

The Effectiveness of Eblasts How to Create Marketing Emails That Get Opened and Prompt Action An email marketing blast (or eblast for short) is an inexpensive way to market your product or [...]