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BRAND ENGAGEMENT THROUGH STORIES The goal of marketing is for customers and employees to engage with your brand—not just to recognize your name or logo or tag line, but to experience the value of [...]

BRANDING IS MORE THAN JUST A LOGO. We talk a lot about branding: brand awareness, brand reputation, brand storytelling… But what is a brand to begin with? A logo? A product? A font set and some [...]

WHAT IS YOUR BRAND STORY? If a reporter were to tell the story of your company or organization, what would she say? What vignettes would she include to illustrate what you do, how you do it, and [...]

HOW TO MAKE AN ADVERTISEMENT INTO A PODCAST FEATURE My brother recently introduced me to a new podcast, Mystery Show, which, if you haven’t listened it it already, you should. The premise is [...]