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Senior Care Branding—Which Stories Can You Tell?

BRAND ENGAGEMENT THROUGH STORIES The goal of marketing is for customers and employees to engage with your brand—not just to recognize your name or logo or tag line, but to experience the value of [...]

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What Is Your Brand, Anyway?

BRANDING IS MORE THAN JUST A LOGO. We talk a lot about branding: brand awareness, brand reputation, brand storytelling… But what is a brand to begin with? A logo? A product? A font set and some [...]

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Telling Your Senior Care Brand Story

WHAT IS YOUR BRAND STORY? If a reporter were to tell the story of your company or organization, what would she say? What vignettes would she include to illustrate what you do, how you do it, and [...]

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Run a Brilliant Podcast Ad, Part II: Mystery Show and Kind Snacks

HOW TO MAKE AN ADVERTISEMENT INTO A PODCAST FEATURE My brother recently introduced me to a new podcast, Mystery Show, which, if you haven’t listened it it already, you should. The premise is [...]