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Making Sense of Your Social Media Metrics

WHICH NUMBERS MATTER ON SOCIAL MEDIA? Social media is full of metrics: How many impressions did your advertisement have? How many likes, shares, retweets, and faves did your post generate? How [...]

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Why Social Media Is Different from Traditional Advertising (Hint: It’s All About That Base.)

BUILDING A FAN BASE FOR YOUR BRAND ON SOCIAL MEDIA For decades, traditional advertising appeared as an interruption to daily life. Television and radio, billboards and magazine inserts were all [...]