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My Mother’s Top 5 Content Marketing Formats

If you’re familiar with content marketing, you know it’s a valuable way both to serve your community and to reach potential customers. But how does a content marketer actually disseminate [...]

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Serial and “Mailkimp”: Marketing Tips for Podcast Ads

THE MAILCHIMP AD. Do you know the one I’m talking about? The one from Serial? For those of you who don’t know, in the fall of 2014, Serial took the podcasting world by storm in a way no one [...]

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The Buyer Journey, Part IV: Pre-Awareness

BUYER PERSONA MARLENE: Marlene is a 75-year-old widow, with good cognition and memory, but declining physical health. She has accepted her daughter and son-in-law’s invitation to move in with [...]