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The Buyer Journey, Part III: Decision

BUYER PERSONA MARLENE:  Marlene is a 75-year-old widow, with good cognition and memory, but declining physical health. She has accepted her daughter and son-in-law’s invitation to move in with [...]

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The Buyer Journey, Part II: Consideration

Every purchase decision involves three phases: Awareness of a need, Consideration of possible solutions, and the Decision to purchase a particular solution. In our December 22, 2015 post, we [...]