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#MOVEahead #MOVEahead
  • Home
  • About
    • Move Communications
    • The Team
    • inspire
  • Services
    • Services Overview
    • > Brand Relaunch
    • > Creative Campaign
    • > Digital Marketing
    • > Website Design
    • > Video
    • > Live Events
  • Work
  • Blog
  • Contact

Archives

Monthly Archive for: "January, 2016"
Home » Archives for January 2016
 The Buyer Journey, Part III: Decision
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By Don Hart
In Buyer Journey, Marketing
Posted January 26, 2016

The Buyer Journey, Part III: Decision

BUYER PERSONA MARLENE:  Marlene is a 75-year-old widow, with good cognition and memory, but declining physical health. She has accepted her daughter and son-in-law’s invitation to move in with [...]

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 The Buyer Journey, Part II: Consideration
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By Don Hart
In Buyer Journey, Marketing
Posted January 14, 2016

The Buyer Journey, Part II: Consideration

Every purchase decision involves three phases: Awareness of a need, Consideration of possible solutions, and the Decision to purchase a particular solution. In our December 22, 2015 post, we [...]

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