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The Buyer Journey, Part I: Awareness

So, using our free eBook, “How to Create Buyer Personas to Better Serve Your Customers and Grow Your Senior Living Business,” you have already created several Personas to capsulize [...]

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Icelandair and the Art of the #Humblebrag

How a small airline stands out from the crowd When was the last time you flew with a truly memorable airline? Anyone who flies regularly will be very used to the routine of airline travel. In [...]

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Boost Brand Engagement by Leveraging Customer Personas

Achieving high quality service requires knowing your customer. Only then can you structure your organization to serve effectively. Developing Customer Personas helps not only focus your service [...]