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Three Social Media Myths: Busted

If you’re in business, you likely have come to understand the importance of having a social media presence. Companies fall into a wide spectrum of social media proficiency; some brands are [...]

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Brand Advantage for Your Senior Care Organization

Most senior health care organizations have some bold aspirations.  They’re looking for: outcomes that validate how good their organization really is congruence between who they say they are and [...]

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Cause Marketing: the Difference Maker

Brands are increasingly trying to tie themselves to socially conscious movements in order to do good and do good for their brand. Socially conscious brands like Toms (a brand that donates one [...]