GuideStream FinancialBrand Development
The financial service division of the Free Methodist Foundation, namely GuideStream Financial (GSF), desired to attract more clients in what is a highly competitive market. MOVE worked closely with GSF to identify their distinctive value to potential financial advisory customers. We then created a new brand identity, which we launched in print materials, including brochures and signage, to communicate the new brand. Since the campaign began two years ago, GSF has expanded their division’s reach and achieved all of their growth goals. GSF is now steadily moving ahead.
“MOVE took us through a process that helped us articulate a strategic brand direction, distill our brand essence into key messages, then shape these customer benefits into a creative campaign that has resonated with our customers and our team and has brought great results. They hit the bull’s-eye!"
–Mark Olsen, President, GuideStream Financial