I find myself saying “there’s an app for that” more often than I would like (discussing the brilliance and staying power of Apple’s tagline is an entirely other blog) but when it comes to social media management, that statement holds true. The ephemeral nature of social media demands that those who manage social media are always “on.” Increasingly, technology’s ability to be mobile allows people to engage with social media constantly, and the same must be true for companies and brands engaged in social media. But the ability to be mobile isn’t relegated to the platforms themselves, the tools to bring your social media strategy to life are also available at your fingertips.
We’ve organized these into four categories: Social Media Platform apps, Photo Tools apps, Photo Editor apps, and Social Media Scheduling apps. All in, we’ve compiled a list of the 15 “must-have” apps to keep you in the loop and creating strategic, creative and relevant social media content.
Social Media Platforms
0. Facebook, Twitter, Instagram, Tumblr, Pinterest etc.
We’ve labeled these apps as must-have 0 because to have social media, it’s pretty obvious that you need the social media apps themselves on your phone or tablet.
You’ll see over and over that the best engagement often involves an image. These various photo apps allow you to capture interesting and creative images and videos that you can share with your networks.
The most basic camera app can allow you to get great images. Most phones or tablets come standard with a camera app.
Whether you’re trying to capture a full view of a beautiful sunset or a full stadium, panorama apps will capture everything you see. Some phones have this functionality built into their camera app but if they don’t, you can download the app.
3. Fisheye Pro
If your social media calls for more creative or quirky images, the fisheye lens app adds a lot of fun to an image.
4. Lapse It
This app creates a hyperlapse of a set of images. You can set your app to take photos at varying frequencies to capture a longer event and share it in a less time-consuming way (seeing as most people spend about 15 seconds on a post before moving on).
Flipagram mashes up various images into an interesting short video. Celebrities like Beyoncé have made this app increasingly popular.
So we’ve already established that images draw more engagement and as logic would have it, the better the image, the better the engagement. These photo editing tools will allow you to create eye-catching and trendy images.
6. VSCO Cam
Perhaps the most prominent editing app, VSCO Cam has additional filters as well as individual editing options. This app also has developed a community that follows #vscocam images.
7. Photo Editor Pro
Similar to VSCO Cam, Photo Editor Pro has additional filters to choose from. It also allows you to add text, stickers and more to photos.
Snapseed has a variety of filters and editing tools to create high-quality images.
PicsArt is an all-encompassing photo editing app with filters, a drawing platform and a collage maker.
10. No Crop
No Crop allows you to use full size images in Instagram. It adds white space surrounding the image so that it fits Instagram’s 1x1 rule.
InstaShot has the same functionality as No Crop, but for video.
Phonto allows you to add text over your images with a variety of creative fonts.
Social Media Scheduling Tools
The Hootsuite app allows you to add multiple streams of information to track different hashtags, newsfeeds or accounts. Though created primarily for Twitter, the platform also supports Facebook, LinkedIn and Google +. Hootsuite allows you to schedule posts and track metrics for various platforms as well.
Though there are no apps that allow you to schedule posts directly to Instagram, TakeOff allows you to schedule reminders for posts so that you can simply click “post” when the time is right.
Another tool to help you schedule your Twitter posts and keep your strategy on track.
These 15 apps can take your social media to the next level. The ability to be mobile allows you to create more relevant, timely and creative social media content and to manage its delivery more effectively--which ultimately, will lead to greater success for your company or brand.
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