#MOVEahead

Insights from a group of Ann Arbor Marketers that will help you and your business #MOVEahead.

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“People thought we were crazy. But we wanted to be different. We wanted to break through.” Tuesday night at Ann Arbor’s local Michigan Marketing Minds event, Tim McIntyre of Domino’s Pizza told the remarkable story of how the pizza powerhouse went from a company with great service, suffering quarterly earnings and lackluster pizza, to a well-respected leader in business thought and action. Tim told the story of the “turnaround,” a story few companies can boast about. In 2008, the pizza business was suffering, as was the majority of the economy. Instead of blaming the circumstances or the competition, the brand took accountability for their shortcomings and vowed to do something different. And they did.

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The business culture is changing. What it means to be “doing business” is taking on a different meaning and can be felt in practically any organization. Employees are highly valued, “culture” is a buzzword thrown about the professional realm, and corporate reputation has a greater impact on consumer habits than it ever has.

Many of these changes can be credited to the demands of the incoming workforce, the influx of millennials to corporate (and non-corporate) America. The demands, habits and beliefs of this generation are shaping, not only their own business ventures, but are challenging others to take a step back and re-evaluate their business practices. After a fantastic talk by Monica Wheat of Digerati Girls at the Women in Business Conference, I was struck by her analysis of millennial women entrepreneurs. Wheat described how social consciousness is engrained in these women and that these beliefs inform their professional decisions.

 

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Ten years ago, you would have been hard-pressed to find individuals who knew what the word blog meant, let alone find someone who read one. Fast-forward and the blog has become as commonplace as North Face jackets on a college campus. As the Internet has become more user-friendly, more and more individuals, groups and companies have taken it upon themselves to share their thoughts with the world. The blog serves as a medium for sharing your insights with a larger population without explicitly contacting each reader. The implicit nature of a blog creates the potential for great success and a widespread readership, but also creates the potential for a blog to be lost in the abyss of available information. So what sets one blog a part from all of the others?

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