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Subscribe to this list via RSS Blog posts tagged in creativity

Is there such a thing as efficient procrastination?

One thing the team over here at MOVE loves doing (maybe too much) is talking about how to be better:

How to be more efficient, more fun, more dynamic.

How to build a process as a team without stifling the workflows of individuals.

How to tell a better story—for ourselves and for our clients.

Recently, I’ve been advocating for a “working ahead” strategy to take some of the stress off of approaching deadlines and allow more time for the approval process. Anxiety is like carbon monoxide in a work environment—an odorless, stifling killer—so anything to take the pressure off seemed like a winning strategy.

And then I read this article in the New York Times on the virtues of procrastination. It connected with a few other things jangling around in my head and shook loose some of my assumptions regarding time management and creativity. If procrastination can lead to more creative thinking, could there be a way to procrastinate efficiently?

Is that as oxymoronic as it sounds?

Surprisingly, I think not.

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When we think of creativity as something mysterious and magical, we put it out of our own reach. Creativity is for everyone, not just the chosen few.

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Fear of failure raises our inhibitions and keeps us from being able to make the creative leaps we need to produce extraordinary work.

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Albert Einstein may have been referring to science and math when we said this, but it applies to marketing as well. Marketing needs both creativity and intelligence to be effective. So let your "brainy" side play a little.


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