Insights from a group of Ann Arbor Marketers that will help you and your business #MOVEahead.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form
Subscribe to this list via RSS Blog posts tagged in content marketing

If you’re familiar with content marketing, you know it’s a valuable way both to serve your community and to reach potential customers. But how does a content marketer actually disseminate marketing content? What venues and formats are most effective?

To answer that question, I called my mother. Here’s her top 5 list.

  1. E-newsletters. “I love e-newsletters. They can hold lots of info, and I can save them without cluttering my coffee table. Click, click, click, and I’ve filed it on my computer.”
  2. In-Person Events. “We seniors like to get out, you know. Speaking of which, you should do a presentation at my senior center. I could recommend you. Or you could try the Rotary Club, the ‘Y,’ religious groups, the public library, and such. Be sure they have coffee and donuts, honey. I don’t learn well when I’m hungry.”
  3. Photos and Illustrations. “That ol’ adage, ‘a picture’s worth a thousand words,’ is still true, though I hear they’re calling them ‘memes’ now. A good illustration will catch my attention every time!”
  4. Social media. “Some of us seniors are pretty tech savvy, you know. We use Twitter, Facebook, Google, Instagram! And Pinterest! I heard that the biggest growth segment among Pinterest users is senior women! And there’s LinkedIn’s SlideShare. Of course, that’s mostly for your business types, but I’ve picked up some great info there, too.”
  5. Infographics. “I love infographics! They get so much across in such an easy-to-understand format.”

OK, I didn’t really contact my mother. This list is based on research by the Content Marketing Institute and MarketingProfs. They asked active content marketers what their most effective B2C content marketing formats were, and came up with the above ranking. (See B2C Content Marketing 2016 Benchmarks, Budgets, and Trends—North America).

The results were different for B2B marketers, with In-Person Events ranked first, followed by Webinars, Case Studies, White Papers, and Videos. (See B2B Content Marketing 2016 Benchmarks, Budgets, and Trends—North America.)

Other formats mentioned in the two surveys included blogs, direct mail, mobile aps, and website articles. Formats not mentioned include newspaper articles and radio and TV appearances.

And, of course, word of mouth! As my grandmother said, “Call me anytime, honey. I’m a great networker. I’ll spread the word. But I’ve got to hang up now. I’m meeting my friend Mitzy to go to the Swinging Seniors Dance down at the ‘Y.’”

Please contact me at dhart@movecommunications.com with your questions about leveraging your Brand to achieve your sales and marketing goals.

Don Hart is President of MOVE Communications, a brand engagement company, specializing in the Senior Care market.

Last modified on
in Uncategorized 1360 0


In order to bake the best cake, you need the right ingredients. Marketing is no different. One of the key ingredients to an engaging and effective content experience is relevance. If your content isn't relevant, no one will engage with it. 


Last modified on
in BLOG 1162 0


The New Year brings about plenty of ambitious goals and resolutions; perhaps this year, you can resolve to add content marketing to your strategy. But if you do, commit to making it a resolution that you can follow through with. You'll be amazed how this resolution will be one that serves your business years beyond 2015. 


Share your motivation for the new year with us! #weeklyword @movecomm

Last modified on
in Uncategorized 1238 0
Powered by EasyBlog for Joomla!